The Birds and Bees Talk (TBBT) programme led by Reckitt, the global leader in consumer healthcare marks its entry into year three by unveiling India’s first music album on growing up ‘Let’s Talk About it’.
The music album is launched under Reckitt and Plan India in collaboration with Department of Education, Government of Manipur.
A press release here said the album is conceptualized with an aim to expand the programme’s reach to a large audience to create the necessary awareness about sexual and reproductive health amongst the youth and adolescents.
The programme aspires to reach 4 million children in year three across the six states of North-Eastern India and arm the youth between the age group of 10-19 years with necessary life skills and address their concerns with regards to growing up. This will help the future generation make informed decisions with regards to their emotional, mental and physical health, it added.
The aim of the album is to channelize the energy of youth in direction that builds empathy, helps in taking positive and informed decisions and to reach out confidently. The programme brings soulful pop music written and composed by talented singers to create a space full of affirmations to build a ‘Healthier Nation’.
It also promotes the core principles of “Inclusion, Awareness, Consent, Awareness and Protection.” The songs through catchy tunes focus on these five pillars to empower the adolescents and the youth with critical information that promotes healthy behaviours to grow into responsible, healthy adults.
The lyrics of the songs have been carefully articulated from The Birds and Bees Talk curriculum. Each melodious song sends out a strong message on safe and healthy practices.
The voices behind the song are successfully bringing the flavour of North East and represent the rich music, art, talent and heritage of North East. The line up singers are Rahul Rajkhowa, Chungneihao Doungel, Andrea Tariang and The Whoop Band.
