The second edition of the virtual International Marketing Conference (IMarC) 2022 organised by the Indian Institute of Management, Shillong concluded today.
The two-day conference was preceded by a two-day workshop, which gave research scholars an opportunity to connect with and learn from some of the greatest researchers in the world.
The conference was a participatory event. Students and scholars from all throughout the nation delivered papers during the conference. There was discussion on a wide range of subjects like Inclusive Marketing, Contextual Research, The Efficacy of Customer Relationship Management, Digital Marketing, Brand Orientation,Contemporary Research in Marketing and many more.
IIM Director, Prof DP Goyal said, “The conference aims to explore what has driven productivity, economic integration, migration, employment, and living standards. We must prioritize each person’s needs while adopting an all-inclusive strategy. Whether we simply need to grow or diversify should be clear to us”.
In order to comprehend the bigger problem that the service is aiming to address, he proceeded to stress the importance of contextual research and observation. He elaborated on the importance of research and the three “I”s of innovation, inclusion, and integration and explained that consumers, practitioners, and other stakeholders should be aware of the standards for the research.
Sushant Kumar from IIM Raipur won the IMarC 2022 Best Paper Award for the paper titled “We trust you! Role of non-coercive power of shaping trust in channel relationship”.
