The so-called concert economy is not a standalone entity but has knock-on effects and benefits for the wider Meghalaya, Tourism Minister Paul Lyngdoh said today.
With the recent Ed Sheeran and Mr Big concerts in Shillong and Umiam respectively, the state’s reputation as a thriving music destination has been reinforced, the minister said. He added that Shillong possesses a natural DNA for becoming a great music city, citing Sheeran’s praise for the audience and the atmosphere.
Lyngdoh highlighted how the Ed Sheeran concert has elevated Meghalaya’s concert economy and music industry. He noted that Sheeran called the Shillong crowd the biggest and best he had experienced in India (though this kind of praise is often used by artists at every venue they play at). This recognition, Lyngdoh maintained, is a testament to the state’s growing influence in the live music scene.
Addressing why major concerts are primarily hosted in Shillong, Umiam, and Tura, the minister explained that efforts are underway to enhance infrastructure, including road connectivity and accommodation facilities. The priority has been to ensure well-maintained home stays and hotels, making these locations the first choice for international artists.
Lyngdoh recalled that Meghalaya embraced large-scale music events as early as 2004, long before the term “concert economy” gained traction. The recent surge in major performances has positioned Shillong as a must-visit destination for artists and event organisers, marking significant progress for both the tourism and music industries. The Ed Sheeran concert alone saw an estimated attendance of 30,000 to 35,000 people.
While specific tourism figures from the festive season are yet to be compiled, Lyngdoh assured that hotels and homestays were fully booked, even during what is typically the lean period of January and February. Many visitors extended their stay beyond the concerts, exploring destinations like Sohra, Dawki and Umiam, he claimed.
With over Rs 4,000 crore earmarked for investment in Meghalaya’s tourism sector, Lyngdoh expressed optimism about transformative developments within the next two years.
