The Food, Civil Supplies and Consumer Affairs Department has launched the ‘Food Security’ campaign aimed to sensitise the public about the National Food Security Act (NFSA) 2013 and strive to achieve Sustainable Development Goal 2 – ‘Zero Hunger’.
A launch function was held at the Shillong Press Club today which was attended Minister-in-Charge Comingone Ymbon.
Ymbon said the campaign will seek sensitize the general public and citizens of the state in understanding the features entailed to ensure that the poorest of the poor have access to food grains by reaching out to the key stakeholders, community-based institutions, general public and various partners.
He said the department is exploring the use of social, mainstream and community-based media to communicate the verticals of the department and apply hyper-local approach to reason with the public on pertinent matters linked to the provisions by the NFSA.
The One Nation One Ration Card scheme (ONORC) will also be taken up as one of the salient features of the NFSA.
Further the campaign also aims to streamline registration and services by encouraging the public to seed their Aadhaar card and registered mobile number with their ration card. This will enable the ration card holding family to obtain maximum benefits from the department.
The campaign will also cover awareness on redressal system, toll free helpline 1967, use of Electronic Point of Sale (ePoS) and other mandates of the department and highlight the benefits of the Antyodaya Anna Yojna (AAY), Priority Households under, how to apply for ration card, raise consumer complaint by dialing 1947 and others.
