The Khasi Students’ Union (KSU) today launched its campaign, ‘Kyntiew Ia La Ki Jong’ (uplift one’s own) to promote and support indigenous talents and released its music video.
The music video was released by former KSU president and ex-legislator and currently Jaiaw Member of District Council, Paul Lyngdoh, in Mawkhar Dorbar Hall.
Big Ri of the most prolific rap crews, Khasi Bloodz who features in the music video said that he decided to be part of the project since the campaign is about economic upliftment of the indigenous community.
“The song speaks about perseverance and being proud in whatever we do,” Big Ri said.
On providing platforms for budding artist, the rapper said that in this day and age, a mobile phone is the stage can reach out to young talents.
Chairman of the campaign committee, said that this youth oriented movement is going to reach out to the nook and corner of the Hynñiewtrep.
Earlier, speaking during the release of the music video, the Jaiaw MDC said that there is a need to explore the potentials of the youths and provide them with the right support.
Lyngdoh pointed out to the fact that the State is economically weak and that there is also high drop-out rate and even Infant Mortality Rate is high.