Khasi Bloodz, the rap group from Shillong that has made waves across India, has released a new track urging fans to ‘Unleash Your Outdoor Spirit’.
The song has been conceptualised by Khasi Bloodz for the Indian unit of Garmin, a technology firm.
Garmin introduced the track to celebrate the success of its digital campaign ‘Open the Door to the World’. The song highlights the essence of outdoor travelling with the Garmin adventure series.
With the underlying belief that there is a unique door for everyone, the digital campaign ‘Open the Door to the World’ gained substantial prominence and has successfully promoted the spirit of travelling among the adventure seekers. Several travel enthusiasts created memorable experiences across the country through this unique virtual campaign.
‘Unleash Your Outdoor Spirit’, the song conceptualized by Khasi Bloodz, celebrates the essence of travelling and the zeal to get back on track despite the challenges brought about by the Covid-19 pandemic. The song highlights how Garmin devices encourage users to pursue their passion and reach their ultimate fitness and travel goals.
The song features various characters like a dancer profoundly showcasing her expertise in freestyle dancing, fitness enthusiasts following their fitness regime, a rock climber and the bicycle rider who are in line to quench their thirst for adventure and achieve victory by beating yesterday.
The song and accompanying music video can be found on the Garmin India YouTube channel.
