IIM Shillong concluded its third International Marketing Conference (iMaRC-3), held under the theme ‘Marketing Transformation – Reimagine, Realign, and Rework.’ supported by Canara Bank, Bank of Baroda and Central Bank of India.
The two-day event commenced included a pre-conference workshop on quantitative research methodology topics, covering ‘PLS-SEM’ and ‘Time-Series Analysis’.
Dr. Lim Weng Marc, Dean and Professor at Sunway Business School, Malaysia attended the event as the chief guest and conducted a workshop on high-quality research strategies.
The conference witnessed 254 submissions, with 234 registrations and 158 presentations.
Across 15 diverse marketing tracks, 32 sessions unfolded over two days, providing a comprehensive view of the evolving marketing landscape. Day 2 featured a panel discussion on ‘Achieving Marketing Transformation through Innovative Marketing Strategies’.
The conference emphasized the broader impact of marketing research in achieving the UN Sustainable Development Goals (SDGs).