IIM Shillong will host the second edition of the ‘International Marketing Conference’ (ImarC 2022) through virtual mode on August 24 and 25.
The conference will be held under the theme, “Contemporary Marketing Research: Innovation, Inclusion, and Integration”, which aims to provide a forum for participants to share knowledge, learn about new developments, and discuss potential marketing problems. Furthermore, it will assist in understanding the gaps and planning ahead of time to fill the gaps.
A discussion about the changing marketing environment and the creation of value will also be held at the conference.
The conference will be preceded by a two-day virtual pre-conference workshop on August 22 and 23, which will focus on SLR and Meta-Analysis, Basics of Confirmatory Factor Analysis and SEM, CFA and SEM in R using Lavaan, Qualitative Analysis to provide a platform to share knowledge and to enlighten about novel advancements.
Distinguished academicians, researchers, scholars as well as representatives from the industry and start-up firms will be part of the conference. Prof. Subhadip Roy (IIM Ahmedabad), Prof. Bipul Kumar (IIM Indore) and Prof. BiswajitaParida (IIT Delhi) among others will grace the occasion.
IIM Shillong said that registration will remain open until August 20 at https://www.iimshillong.ac.in/events-and-conferences/conferences/imarc/about) or participants can write to (imconf@iimshillong.ac.in).
