Shillong, May 11: The World No Tobacco Day campaign was launched in Meghalaya under the theme “Tobacco! Business of DEATH”, aligned with the global theme, “Unmasking the appeal, countering nicotine and tobacco addiction.”
The campaign aims to strengthen awareness against tobacco use and mobilize educational institutions to actively promote a tobacco-free society.
World No Tobacco Day is observed globally every year on May 31.
Over the past four years, more than 9,000 schools and nearly 6 lakh students across Meghalaya have participated in rallies, signature campaigns, and awareness activities highlighting the harmful effects of tobacco.
This year, the campaign, launched on April 6, will be carried out in schools and colleges across the state during April and May.
Speaking at the launch programme, Dr. Nabaneeta D. Mawrie, State Nodal Officer, National Tobacco Control Programme, Department of Health, stated that tobacco use remains a major public health concern in the state and stressed the need for sustained efforts through schools and community participation to curb addiction, especially among youth.
