Shillong, Jun 21: Sunrise Pure, a brand of ITC Ltd, marked World Music Day with a cultural celebration called ‘Ka Rympei Ki Sur’ held at Police Bazaar here yesterday.
On the occasion, Sunrise announced Stella Rica Khongsni as its brand ambassador of Sunrise Pure for the North East.
The evening came alive with performances by popular local bands Snow White and Colours, drawing enthusiastic participation from music lovers across Shillong.
“I am delighted to be associated with Sunrise Pure Masala as it strengthens its presence across the North East,” Khongsni said. “Food is at the heart of our culture, bringing people together and preserving traditions and Sunrise’s commitment to celebrating regional tastes and communities makes this association especially meaningful.”
