The 11th edition of International Tourism Mart will be held in Shillong from tomorrow till November 23.
The Ministry of Tourism in a statement said that the annual event is rotated among the North Eastern States which aims to provide a bigger platform for stakeholders to engage with counterparts globally, showcasing the tourism potential of the region.
Shillong, hosting the event for the second time, anticipates around 100 delegates, both domestic and international.
Union Minister of Tourism, Culture, and DoNER, G. Kishan Reddy, will inaugurate the event, with the participation of North-Eastern Tourism Ministers, senior officials, state governments, and heads of tourism and hospitality associations.
The ministry said this year’s international mart has been planned as a Green Event by adopting low carbon options in line with the Ministry of Environment, Forest and Climate Change’s Mission Lifestyle for Environment (LiFE). There will be no use of SUP (Single Use Plastic), a digital and paperless route will be followed as well as a tree plantation drive will be undertaken, it added.
The mart includes business meetings between local North Eastern stakeholders and domestic/international buyers, updates on new destinations, and opportunities in the North Eastern States.
Knowledge sessions and panel discussions will focus on connectivity advancements, with over 16 airports currently facilitating travel in the region.