Meghalaya has organised 53 festivals in the last five years, from 2014-2019 and spent Rs 2.96 crore for organising them but with no data on tourist footfalls during these festivals.
As per the CAG report, no impact study or review of the festivals organised was carried out by the Tourism Department.
“In absence of data of footfalls of tourists at the time of festivals as well as study of impact assessment, the outcome of promotional plan to showcase the state as a popular tourist destination will remain unknown,” the report said.
Besides other major annual festivals that Meghalaya celebrates, the CAG report also included the Cherry Blossom Festival that has a potential for promoting the State as a tourist destination in a large scale.
