By Dr. Omarlin Kyndiah
Today we stand at an important moment in history. The world is changing rapidly, and our youth are stepping confidently into the digital age. Social media platforms such as Facebook, Instagram, and YouTube offer unprecedented opportunities for young people to express themselves, share creativity, and even build livelihoods. Through short videos and digital storytelling, many young individuals today sing, dance, teach skills, tell stories, and connect with audiences far beyond their immediate communities.
This is not something to fear. Rather, it reflects the creativity, adaptability, and aspirations of a new generation. Our youth possess immense talent and potential, and the digital world provides them with tools that previous generations never had. Their voices deserve to be heard, and their dreams deserve encouragement. With the right guidance, they can build a future that embraces both innovation and cultural identity.
However, alongside these positive developments, there is a growing trend that requires honest reflection. Increasingly, we see online content where individuals present themselves in ways that do not reflect the cultural values and traditions of our communities. Influenced by global trends, some videos emphasise physical appearance and revealing styles primarily to attract attention and gain quick popularity.
In the digital economy, visibility often translates into rewards. Videos that attract more views are promoted by algorithms, and higher engagement can lead to financial benefits through advertisements, sponsorships, and online support. As a result, a subtle pressure emerges: the more attention one gains, the greater the reward. Unfortunately, this sometimes encourages content that prioritises sensation over substance. It is important to understand that many young people are not intentionally abandoning their values; rather, they are navigating powerful digital forces that shape online behaviour.
Yet this pursuit of instant attention can carry deeper consequences. When young people begin to measure their worth by the number of likes, followers, or comments they receive, they risk losing a deeper sense of identity and self-respect. Gradually, they may begin to see themselves less as individuals with talents, dignity, and purpose, and more as objects to be watched and judged. Such a mindset can quietly erode confidence and distance them from the cultural roots that have long defined our communities.
Our traditional attire such as Kyrshah, Jainsem, Dhara, Tapmoh Khlieh, Ryndia, Jymphong, and the beautiful beaded ornaments and embroidered garments passed down through generations—are not relics of the past. They represent the artistry, wisdom, and identity of our ancestors. Every thread carries history; every pattern reflects belonging. These cultural expressions remind us that identity is not something to discard for temporary popularity.
The digital world, in fact, offers a powerful opportunity to celebrate these traditions. When young people share traditional dances, perform songs in their mother tongue, demonstrate indigenous crafts, or narrate cultural stories with pride, they do more than create content—they preserve heritage. Authentic cultural expression often resonates deeply with audiences because it reflects originality rather than imitation.
We must remember that embracing technology does not require abandoning our values. Progress does not mean forgetting who we are. Social media can be a powerful tool not only for entertainment but also for cultural preservation, education, and economic opportunity. Whether through music, storytelling, farming practices, weaving, traditional medicine, or craftsmanship, many individuals can build meaningful digital platforms while remaining rooted in dignity and cultural pride.
In the Khasi and Jaintia tradition, there is an important saying: “Wat leh tat dor kum ka kha Ujai.” It means, “Do not behave so cheaply like the Ujai fish.” The Ujai fish is small and sells for very little in the market. The proverb reminds us that when a person lowers themselves merely for quick attention or short-term gain, they may receive temporary recognition but lose something far more valuable- the respect of their community and themselves.
True worth is not measured by online popularity. It is measured by character, dignity, and the respect we show toward our heritage. These values have guided our society for generations, and they remain just as relevant in a digital world that often rewards speed, novelty, and sensationalism.
Parents, elders, teachers, and community leaders have an important role to play in guiding young people through this new digital landscape. Guidance should come with understanding and encouragement rather than criticism or shame. Open conversations about the pressures of social media can help young people recognise that algorithms are designed to maximise attention, but that does not mean they must compromise their values to succeed.
Young people should be encouraged to ask themselves important questions before sharing content online:
Does this reflect who I truly am? Does this honour my family and community? Will this build something meaningful and lasting?
These simple reflections can become anchors in an age where trends change quickly and attention spans are short. Communities can also play a constructive role by celebrating positive examples. Traditional dances shared respectfully, songs sung in native languages, and skills such as weaving, farming, storytelling, and craftsmanship deserve recognition and support. Cultural organisations, educators, and community leaders can highlight such creators, share their work, and create platforms where authentic cultural expression is valued.
Let the world see that our traditions are not outdated and our values are not weak. The way we dress, speak, and present ourselves reflects dignity, identity, and cultural pride. Modesty and self-respect are not signs of limitation. They are signs of strength.
The future we should strive for is not one where young people lose themselves in the pursuit of fleeting fame or financial gain. Instead, it should be a future where tradition and technology walk together where digital innovation becomes a tool to preserve culture, share knowledge, and strengthen identity.
Let us nurture a generation that values respect over riches, dignity over popularity, and authenticity over imitation and a generation that uses the digital world not to copy others, but to celebrate who they truly are and proudly share their culture with the world.
