Shillong, Jan 18: Meghalaya’s Department of Commerce and Industries signed a memorandum of understanding (MoU) with e-commerce behemoth Amazon on Friday, marking the first collaboration between Amazon and any state government department in Meghalaya.
The MoU signing was followed by a workshop conducted by the Amazon team for over 100 MSMEs (micro, small and medium enterprises), during which participants learnt about Amazon’s Karigar and Saheli initiatives.
The department encouraged MSMEs to register on the Amazon platform to enhance product visibility and expand market reach and assured handholding support at the artisans’ level to facilitate their onboarding and business collaboration with Amazon.
Director of Commerce and Industries, F Sutnga, stated that the partnership is expected to generate long-term value and significantly strengthen market access for MSMEs.
The MoU has been signed under the Raising and Accelerating MSME Performance (RAMP) Scheme of the central government. As part of the agreement, the Meghalaya Handloom & Handicrafts Development Corporation (MHHDC), a public sector undertaking under the Department of Commerce and Industries, will manage business operations, including product listings, cataloguing and pricing on the Amazon platform.
