IIM Shillong successfully co-hosted the 19th edition of the Global Sales Science Institute (GSSI) Conference from June 3 to June 7, 2025.
GSSI is a premier international academic platform that brings together leading scholars and practitioners in the domain of sales research and practice.
This year’s edition was organized in collaboration with the Ivy College of Business (USA) and EM Strasbourg Business School (France), and witnessed participation from nearly 50 delegates representing over 13 countries including France, Germany, Japan, the USA, Austria, Finland, and several Indian states.
The conference brought together emerging scholars, distinguished faculty, and industry experts to foster a collaborative academic ecosystem for advancing global sales research.
Delegates engaged in thematic discussions and academic exchange through about 36 research paper presentations and two high-impact special sessions on “Global Customer Success” by Dr. Deva Rangarajan, which explored value co-creation and customer-centric innovation and “An Academic View of Sales Research in India”, moderated by Dr. Sridhar Guda, which contextualized Indian sales scholarship in the global arena.
The conference also included research presentations, panel discussions, and special sessions.
Delegates participated in a guided walk through the Sacred Grove of Mawphlang and interacted with cultural custodians, gaining insights into Khasi customs, oral traditions, and traditional forest conservation practices.
