Taj Cement has launched a road safety awareness campaign across several locations in the North East, including Shillong.
The road safety awareness drive is being organised with an expanded outreach to netizens through social media campaigns. The initiative aims to raise awareness about helmet use, seat belts and the dangers of drunk driving and speeding amid rising road accidents in the region.
Speaking about the initiative, Sanjeev Surekha, Group CFO at Taj Cement, said: “As a brand deeply rooted in the North East, we believe it is our duty to contribute to the well-being of our people. Through this campaign, we aim to instill responsible road behavior and encourage everyone to prioritise safety over speed.”
As part of the campaign, the Taj Cement team is taking to the streets, urging riders and drivers to follow traffic rules and raising awareness about responsible road behaviour.
The Union Ministry of Road Transport and Highways (MoRTH) is observing National Road Safety Month 2025 from January 1-31 to propagate the cause of safer roads for all.
