Meghalaya has recorded Rs 19 crore in direct selling for 2022-23, though this is comparatively low for the North East.
The North East, with nearly 16 percent growth in direct selling, is poised to fly higher as all eight sister states registered a leap jump in sales, adding Rs 255 crore from the previous year to cross Rs 1,854 crore in the year 2022-23, the Indian Direct Selling Association (IDSA) disclosed here in the 2nd Northeast Direct Selling Conference and Expo organised in Guwahati last month.
The region, which accounts for 8.7 percent of the Rs 21,282 crore national turnover of the direct selling industry (DSI), provides self-income opportunities to over 4.2 lakh direct sellers, the IDSA disclosed, and added that Assam, being the ninth largest direct selling market in the country, rules the roost with Rs 1,009 crore in sales, 13 percent year-on-year growth, and a 4.7 percent national market share, supported by over 2.4 lakh direct sellers.
Combined, the other seven states contribute Rs 845 crore: Nagaland Rs 227 crore, Mizoram Rs 156 crore, Arunachal Pradesh Rs 78 crore, Tripura Rs 72 crore, Meghalaya Rs 19 crore and Sikkim Rs 5 crore. Notable growth rates were seen in Mizoram (31 percent), Sikkim (25 percent) Nagaland (22.7 percent) and Manipur (20 percent). The industry contributes around Rs 300 crore annually to the exchequer of the North East states, reinforcing its role in the region’s development, the IDSA highlighted in a press release.
