Shillong, Oct 18: The pre-launch ceremony of the North East Integration Rally (NEIR) was held in Shillong yesterday, marking the beginning of a movement aimed at strengthening cultural and regional integration across the northeastern states.
The event, organised by the NEIR 2026 organising committee, witnessed enthusiastic participation from dignitaries, policymakers, and members of civil society who came together to celebrate the spirit of unity in the region.
Tourism minister Timothy D. Shira during his speech said the rally is an ambitious and meaningful programme. “It is important for all of us to work together to bring prosperity and development to our region,” he said, commending the efforts of KRC Foundation founder Biswadeep Gupta for conceptualising and leading the initiative.
The minister highlighted the vast potential of the people of the region, emphasising the need to nurture skills and channel collective energy toward progress. He also assured support from the department for the upcoming rally, which is scheduled to be held in January 2026.
MLA and NEIR Patron Alexander Laloo Hek wished the organisers success and underscored the importance of such movements in fostering mutual understanding and solidarity among the states of the region.
Other speakers included Joydeep Gupta, co-chairman of FICCI’s Assam State Council, Prof. (Dr.) Sukamal Deb, and Col. Shanti Singh (Retd), who shared their perspectives on regional cooperation, economic empowerment, and the role of youth in nation-building.
Delivering the keynote address, Biswadeep Gupta outlined the concept and vision of NEIR, along with its upcoming campaigns, cultural activities, and outreach programmes designed to promote unity and collaboration among the northeastern states.
The evening also featured a cultural segment that captured the essence of the movement. K. Bobin from Imphal performed the NEIR theme song, drawing applause from the audience and symbolising the emotional and cultural bonds that tie the region together.
Earlier in the day, the NEIR organising committee met Shira at the Meghalaya Secretariat to brief him about the initiative and its planned activities. During the meeting, the minister reiterated his appreciation for the effort, calling NEIR a “meaningful step toward building stronger bonds among the people of the Northeast.”
The North East Integration Rally, scheduled for January 2026, aims to serve as a unifying platform that celebrates shared heritage, promotes inter-state collaboration, and highlights the collective aspirations of the region.
