An FMCG distributors association named Meghalaya Distributors Association (MDA), affiliated with NEDA (North East Distributors Association) and AICPDF (All India Consumer Products Distributors Federation) was formed and held its first general board meeting recently, at Shillong Club.
Over 70 fast-moving consumer goods (FMCG) distributors from Shillong took part in the meet. To run the association ethically, the MDA committee has appointed Purnendu Paul as President, Aman Passari and Shiv Shanker Prasad as Vice President, Arun Chandra Das as General Secretary, Pramod Prasad as Joint Secretary, Suren Kumar Singhania as the Treasurer and Shyam Agarwal as Joint Treasurer.
The office bearers of MDA include Rohin Khemani, Sreemant Agarwala, Ajay Gupta, Shamit Bansal, Anirudh Jasrasaria, Angadh Kumar Ray, Vishal Armani, Rohit Arora, Harish Jalewa, Manoj Choudhary, Ratnajit Deb and Priyank Sharma. Moreover, Shubro Paul was appointed to handle MDA public relations and coordinate with NEDA and AICPDF.
Over the last few decades, FMCG distributors within Meghalaya have faced damaging trade systems and dominance adopted by FMCG and e-commerce giants, which have affected the sound mind of any FMCG distributor.
Unrealistic price margins of products, unsettled salvage claims, massive investments in inventories and markets, and assigning new FMCG distributors or e-commerce giants without prior information to the existing distributors’ area, are a few of the unhealthy practices adopted by FMCG companies.
To tackle such issues and bring healthy trade for any FMCG distributors of Meghalaya, MDA, with the counsel of NEDA, has introduced mandated standard operating procedures (SOPs) for all FMCG distributors within the State.
One of the core SOPs of MDA is that any FMCG companies must take NOC/LOC from the Meghalaya Distributors Association for dropping any FMCG distributors’ business. FMCG distributors who are members of MDA will get special business privileges and associations with NEDA and AICPDF.
In recent years, FMCG business dynamics have seen mass adoption of information technology on online and offline platforms. This sudden change in business has affected the traditional business approach of any FMCG distributor. With the help of AICPDF and NEDA, Meghalaya Distributors Association will update, develop, and enhance all MDA members’ skill sets from time to time.
