Shillong, Mar 27: Chief Minister Conrad K Sangma today stated that festivals are not mere expenditures but strategic investments in showcasing Meghalaya.
Speaking at the inauguration of the third edition of the two-day Culinary Cascade 2026 in Ward’s Lake he reflected on how past governmental initiatives refined existing cultural festivals.
“Some critics question the value of these festivals, but I always say these events must be viewed as a series of activities building a larger brand for Shillong and Meghalaya. Individual successes or failures are part of the journey. These festivals are not mere expenditures—they are strategic investments in showcasing our state,” the chief minister said.
Sangma stated that many activities have existed in the past, but the present government has refined them, made them better, and ensured consistency. “For the past eight years, Meghalaya has followed a clear tourism strategy: to showcase the best of our people, share it with the world, structure it meaningfully, and ensure continuity,” he stated.
Citing the Cherry Blossom Festival as an example, Sangma said that it was once a small event with one or two concerts but it is now a nationally recognized event attracting participants from across India and the world.
The culinary cascade aims to showcase the state’s vibrant culinary scene and celebrate the talents of local chefs.
The chief minister underscored the festival’s role in enhancing local livelihoods through culinary arts. He emphasised the need to unite Meghalaya’s cultural assets—its music, cuisine, people, and breathtaking landscapes.
He further encouraged strategic planning and documentation of festivals, urging the Tourism Department to structure and market the festivals more effectively, creating a clear calendar of events so that audiences know what to expect.
